MyFinanceFuture awarded for innovation at the MoneyAge Awards 2025

The MyFinanceFuture team was delighted to be recognised in the MoneyAge Awards 2025 for Best Innovation in Consumer Finance. Co-founders Richard and James were proud to collect the award on behalf of the MyFinanceFuture team, capping a fantastic year in which the business saw a dramatic increase in new customers.

Shortlisted alongside leading financial-services firms

In June, it was a great compliment to be shortlisted for the Innovation award alongside some fantastic firms, including FTSE 100 business Hargreaves Lansdown and brilliant fintech scale-ups CredAbility and We Are Gretel.

Now, to be highly commended by the judges—alongside only five other firms across all award categories—is great recognition for what the MyFinanceFuture team has achieved so far. Our congratulations go to Hargreaves Lansdown and the other awarded firms; to be recognised in their company is an achievement of which the MyFinanceFuture team can be rightly proud.

A year of growth for MyFinanceFuture

The award caps a fantastic year for MyFinanceFuture, which has seen:

• 10x growth in customer sign-ups, paid subscriptions and revenue
• Fantastic customer feedback, helping to drive our marketing and word-of-mouth adoption
• The start of our partnership with PensionCraft, a leading UK personal-finance and investing channel
• Selection for the Lloyds Banking Group “Launch” Innovation Programme 2025
• Recognition for Innovation in Consumer Finance by the MoneyAge Awards.

Thank you to the MyFinanceFuture community

It has been an amazing journey so far, and Richard and James would like to thank the whole MyFinanceFuture team, our customers, partners and everyone who has helped us along the way through five years of development and two years since launch. We look forward to the next stage!